Case analysis of coca cola india

How to Write a Summary of an Article? The Government will not allow stopping of these two lifelines of the people. This website should include photos and videos of Coke helping to restore value in the community by their environment efforts, and progress of the think tank with regard to the pesticide levels.

However, we feel that this proposal is unnecessary at this time because our above-described existing environmental, health and safety policies, practices, and reporting methods provide a wide range of information regarding the impacts of our operations throughout India and the world.

Maybe they were too over confident in the environmental assessment of the sites. They should have followed the lead of Coke Belgium by not only implementing an aggressive public relations campaign, but also put a crisis management plan and team in place while the motivation was still high to learn from mistakes.

They should also have set up a public relations campaign that highlights combined efforts to exceed safety and environmental standards of excellence within the industry. Coca-Cola India being one of the largest beverage companies in India, realized that CSR had to be an integral part of its corporate agenda.

The Board had sought clarification from Coca Cola of the excessive amount of Cadmium in the effluent. They reported evidence of pesticides in Kinley Water which was a Coke brand.

Nevertheless, water remains a problem for the villagers. They also argued that the little which was left was undrinkable and when used for bathing the water burned their eyes and lead to skin complaints. The Belgium debacle should have given them an outline of how to deal with the crisis.

Inthe divisional bench of the High Court granted permission for the company to extractlitres from the common ground water per day in the year After this, a major crisis had to be dealt with by the company.

They also argued that the little which was left was undrinkable and when used for bathing the water burned their eyes and lead to skin complaints. The court orders Village Council to renew the licence within 7 days, or it would be deemed that the licence stands renewed for two years from 10 June 6 June — Village Council informs the company that licence will be renewed for three months; asks them to remit the fee and collect licence 17 August — A group of about activists from Yuvajana Vedi youth organisation march to factory gates.

They should also have set up a public relations campaign that highlights combined efforts to exceed safety and environmental standards of excellence within the industry.

The CSE was led by a group of activists that claimed about the Kinley Bottled water to contain traces of pesticides. Gupta quickly reacted to the situation without taking a fair and objective look at the facts in the statements being made. Make plans to avoid another crisis immediately: Creating a crisis center would have made Coke India look more sympathetic and human.

Aside form these health issues, the depletion of groundwater resources also affected the ability of local residents to raise their crops of rice and coconuts.

Case Analysis of Coca Cola India Crisis Essay

Once faith is restored in the brand, the momentum will increase sales and thus investor confidence. These demands included the permanent closure of the bottling plant in Kerala, compensation for the affected community members and prosecution of the Coca-Cola Company for criminal offences. In this case, I believe he should have been communicating not only with the media but also with the government as well as any customers affected by the crisis.

Gupta needed to communicate directly to his employees the position of Coke during this crisis. As Gupta was gathering the right information from the right people he should have made arrangement for creating a crisis center for the constituents, that is, media, employees, customers, and government.

This think tank would monitor and work to improve the pesticide levels in the environment. The employees were the mouthpiece to the community and the media. This would have been a perfect time to partner with the CSE to review the safety findings.

Nevertheless, water remains a problem for the villagers. A public relations firm would have been an asset. Villagers remain particularly concerned at the pollution of the scarce remaining groundwater and land which they blame on the discharge by the Coca-Cola company of its waste into the surrounding fields.

This would have been a perfect time to partner with the CSE to review the safety findings.

SWOT analysis of Coca Cola (6 Key Strengths in 2018)

We have the same uncompromising commitment to product safety and quality in India and everywhere we offer our beverages around the world, and independent third parties regularly audit all plants for compliance. Coke should continue its efforts to build social programs with emphasis on education, environmental and water safety and public health initiatives.

And the last thing we would ever do is spend millions of dollars to build a plant that would run itself dry. The Center for Science and Environment further stated: Coke now has to restore confidence in its key constituents: According to the company, it was aware of the environmental, social, and economic impact caused by a business of its scale and therefore it had decided to implement a wide range of initiatives to improve the quality of life of its customers, the workforce, and society at large.

Case Analysis of Coca Cola India Crisis Paper

The Perumatty Village Council gave a licence to the company to commence production in The employees likely would talk to their families, neighbors and perhaps the press.COCA-COLA Case Analysis (Aws) Coca-Cola India Case Study.

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Case Analysis of Coca Cola India Crisis Essay. Carder Higinbotham Case analysis of the Coca-Cola India Crisis 1 - Case Analysis of Coca Cola India Crisis Essay introduction. What are the key problems that Gupta should focus on in the short term and in the long term?

Coca-Cola India's Corporate Social Responsibility Strategy

Coca-Cola IndiaOn August 20, Sanjiv Gupta, President and CEO of Coca-Cola India, sat in his office contemplating the events of the last two Scribd is 1/5(1). This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer.

Coca-Cola India Crisis Case Study Analysis 1. Crisis Case Study Analysis By: Catharine Harris Laura Wilson Ryan Hiraki Angela Young 2. Coca-Cola India Case Study Coca-Cola India Crisis Case Study Analysis Laura Elizabeth Wilson.

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